What information do we collect about you and why do we use it?
This Privacy Policy explains what information we collect about you when you visit filterloop.eu, how we use this information, how long we store it, and to whom we may disclose it. It also sets out important information about your rights regarding the processing of your personal data. The controller of your personal data is Filtrų pasaulis UAB, company code 306224976, registered office address Mokslininkų g. 2, Vilnius, 08412, Vilniaus m. sav., Lithuania.
We collect and process your personal data to provide our products and services, improve your browsing and shopping experience, communicate with you, and meet our legal obligations.
We process your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (hereinafter referred to as the “Regulation”), the Law on Legal Protection of Personal Data of the Republic of Lithuania, and other applicable legal acts governing the processing of personal data. The terms used in this Privacy Policy have the meanings defined in the Regulation.
Persons under the age of 14 are not permitted to submit any personal data on our website. If you are under 14, you must obtain consent from your parents or other legal representatives (guardians or custodians) before providing any personal data on our website.
Website browsing statistics
We are continually improving our website and aim to make using www.filterloop.eu as easy and convenient as possible. To achieve this, we analyse which information is of greatest interest to our visitors, from which locations our website is accessed, how often visitors return, which browsers they use, what content they engage with, and on which devices our website is viewed.
This data is collected using Google Analytics tools, which enable us to record and analyse how visitors interact with our website.
If you prefer that Google Analytics does not collect information about your browsing activities, you can install the Google Analytics opt-out browser add-on.
The legal basis for processing this information is our legitimate interest in improving the accessibility and usability of the www.filterloop.eu website, as well as the relevance of our commercial information (Article 6(1)(f) of the Regulation).
Cookies
To ensure our website functions properly, we store small data files called cookies on your device. Most websites use cookies for similar purposes.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to “remember” your actions and preferences (such as your login details, language, font size, and other display settings) for a certain period, so you do not have to re-enter them every time you visit or navigate between pages. Cookies also help us collect statistical information about website traffic.
Cookies are stored only after you have confirmed your consent via the pop-up message on our website, except for cookies that are strictly necessary to provide our services.
Why do we use cookies?
Our website uses cookies to:
- Recognise returning visitors;
- Determine whether you have consented to cookies;
- Provide a list of the products you have viewed;
- Tailor online advertising based on your browsing history;
- Collect website traffic statistics;
- Remember choices you have made as a user of Google services.
The legal basis for using cookies is our legitimate interest in ensuring the technical functionality of the website, such as the operation of the shopping cart, and, where cookies are used to remember your preferences, collect statistics, or provide tailored advertisements, your consent.
Direct marketing and advertising
From time to time, we may send you news or offers if you have given your consent by:
- registering or making a purchase on the website,
- subscribing to our newsletter, or
- registering for a promotion, contest, or other discount or benefit.
We may also deliver advertising messages directly through the browser you are using, provided you have agreed to this.
The legal basis for sending these messages is your consent (Article 6(1)(a) of the Regulation). You have the right to opt out of receiving direct marketing messages at any time by clicking the unsubscribe link in the email, sending an SMS opt-out message, or managing your preferences in your account settings.
Your data will be processed for direct marketing purposes for a period of five years from the date of your consent or your last interaction with us. After this period, or if you withdraw your consent, your data will be immediately deleted or no longer used for direct marketing.
Providing personalised offers
We use the data you provide in your account and your purchase history to assess your needs and interests in order to offer you discounts on products that may be more relevant to you. This assessment, also known as profiling, is carried out automatically. We create customer profiles by analysing demographic attributes and shopping trends. For example, if you have purchased a filter on the website, we may include you in a group of customers to receive information about promotions for filter accessories or replacement parts.
We will only use your data to provide personalised offers if you have not objected to this, for example when you register or make a purchase on the website.
The legal basis for processing your data for profiling purposes is our legitimate interest in tailoring our services as closely as possible to our customers’ needs and improving our business efficiency (Article 6(1)(f) of the Regulation). You have the right to object at any time to the processing of your data for profiling purposes by managing your account settings.
Data of individuals receiving information about goods and services
When you contact us for information or register for a telephone or video consultation, we process your data, such as your name, username, telephone number, email address, names, quantities, and prices of the products of interest, as well as audio recordings of the telephone consultation, the timing and duration of the consultation, and the content of the messages provided during the consultation.
The legal basis for processing your data to provide the consultation service is the performance of a contract (Article 6(1)(b) of the Regulation). Processing the audio recording of the consultation call is based on your consent (Article 6(1)(a) of the Regulation).
We retain the data processed for this purpose for 24 months after the consultation date, unless a longer retention period is required to comply with legal obligations, such as orders from public authorities or participation in legal proceedings.
Customer data
Once you have created an account, we process your contact and order data when you order and purchase goods on the website. This includes your name, surname, address, telephone number, email address, product names, quantities, prices, payment details, pick-up location, order fulfillment, returns, date of birth where required for the product warranty, as well as data of any represented legal entity or invoicing details. We also use your email address to remind you about items left in your basket and pending orders. The legal basis for processing your data is the conclusion and performance of a sales contract between you and us (Article 6(1)(b) of the Regulation). You can find more information about the purposes and scope of data processing at the time of purchase.
We retain the data processed for this purpose for up to 10 years from the date of purchase, unless a longer retention period is required to comply with legal obligations, such as orders from public authorities or involvement in legal proceedings.
Who can access your data?
We keep your data secure at all times and require all our partners and service providers who have access to your data to ensure the same level of protection.
Your data can only be viewed when strictly necessary and only by authorized persons committed to confidentiality, including:
- Filtrų pasaulis UAB staff responsible for maintaining the operation and content of the website;
- Providers of the website content management system, website hosting services, and telecommunication applications;
- Google LLC (United States of America), the provider of website analytics services, to the extent necessary for website analytics purposes. The transfer of analytics data is also subject to contractual data protection obligations;
- Providers of services for marketing website content and monitoring advertising campaigns, to the extent necessary for advertising and marketing purposes;
- If you have provided personal data to receive a personalized commercial offer, your data may be accessed by the Filtrų pasaulis UAB employee who provided the offer, as well as by other employees and service providers managing the personalized offer system.
Cookies for tailored online advertising may be set and accessed by the following service providers:
- Facebook, Inc.
- Google LLC
We do not sell your data under any circumstances.
How long do we keep your information?
We process your data only for as long as necessary to fulfill the purposes for which it was collected or for the duration required by law. The retention periods for personal data are specified in this Privacy Policy.
Statistical information collected through Google Analytics and other cookies is generally retained for up to three years. As some of this data can only be deleted by our partners, they also determine the retention periods.
Cookies typically remain on your device for up to two years.
How can you access your data? What rights do you have?
If you wish to know what data we have collected about you, you can contact us at [email protected]. You may also use this address to request correction, deletion, restriction of processing, withdrawal of consent, objection to processing based on our legitimate interests, objection to processing for direct marketing purposes, or to exercise the right to data portability, where applicable.
Upon receiving your request, we are obliged to verify your identity. For this purpose, we may ask you to provide your name, surname, email address, or telephone number to ensure the data you provide matches our records.
We will respond to your request within one calendar month from the date we receive it, considering the complexity and number of requests. We may extend this period by an additional two months if necessary, but we will inform you of the extension and the reasons before the end of the first month.
If you submit your request electronically, we will reply by electronic means unless this is not possible (for example, due to the large volume of information) or you request a different method of communication.
How do I control cookies?
You can control and delete cookies if you wish. For more information, please visit aboutcookies.org or allaboutcookies.org. You can delete cookies already stored on your device, and most browsers allow you to block cookies from being saved. However, please note that if you do this, you may need to manually adjust some settings each time you visit the website, and some services or features may not function properly.
Our advertising service providers and many advertising companies participate in the European Interactive Digital Advertising Alliance, which enables centralized management of cookie preferences across many of its members.
Policy changes
This Policy may be amended at any time. If changes are made, we will notify you on our Privacy Policy page, where you can always find the most up-to-date version.
Where can I report a violation of my rights?
If you believe your privacy rights have been violated, you may file a complaint with the State Data Protection Inspectorate at L. Sapiegos g. 17, 10312 Vilnius.
Tel: (8 5) 271 2804, 279 1445
Fax: (8 5) 261 9494
Email: [email protected]
