In this Privacy Policy, you can find out what information we collect about you when you visit Filtrupasaulis.lt, what we do with this information, how long we store it, and to whom we transfer it. You will also find important information about your rights regarding the processing of your data. The controller of your data is MB Filtrų pasaulis, code 306224976, Mokslininkų 2, Vilnius Lithuania.
We process your data by the General Data Protection Regulation (EU) 2016/679 (hereinafter referred to as the “Regulation”), the Law on Legal Protection of Personal Data of the Republic of Lithuania, and other legal acts applicable to the processing of your data. Terms used in this Privacy Policy shall be understood as defined in the Regulation.
Persons under the age of 14 are not allowed to submit any of their data on our website. If you are under the age of 14, you must obtain the consent of your parents or other legal representatives (guardians, custodians) for the processing of your personal data before you submit your personal data on our website.
What information do we collect about you and why do we use it?
Website browsing statistics
We are constantly improving our website and strive to make the use of our website www.filtrupasaulis.lt as easy and convenient as possible. To do this, we need to know what information is of most interest to our website visitors, from which cities our website is visited, how often visitors log in, which browser they use, what content they are interested in, on which devices the website is read and so on.
We collect this information using Google Analytics tools, which allow us to record and analyse how visitors use our website.
If you prefer that Google Analytics tools do not capture information about your web browsing, you can use the Google Analytics opt-out browser plug-in.
The legal basis for processing this information is our legitimate interest in improving the accessibility of the www.filtrupasaulis.lt website and our commercial information (Article 6(1)(f) of the Regulation).
Cookies
For the website to function properly, we store small data files called cookies on your device. Most websites do the same.
What are cookies?
A cookie is a small text file that is stored on your device when you visit a website. It allows a website to “remember” your actions and preferences (e.g. your registration name, language, font size, and other display options) for a certain period without you having to re-enter them each time you visit the website or browse through its various pages. Cookies also help us to collect statistical information about the website’s traffic. Cookies are only recorded if you confirm your consent in a pop-up message on the website, except for cookies that are necessary to provide our services.
Why do we use cookies?
Our website uses cookies that:
Recognise whether the same visitor is browsing the website as has already visited;
Determine whether you have consented to cookies being placed on your devices;
Provide a list of the products you have viewed;
Tailor the advertising shown to the visitor online based on the visitor’s browsing history;
Capture statistics about website traffic;
Remember the choices you have made as a user of Google services.
The legal basis for the use of cookies is our legitimate interest in ensuring the technical functionality of the website (e.g. the operation of the shopping cart) and, in the case of the use of cookies to remember your preferences, for statistical purposes and to provide you with tailored advertisements, your consent.
Direct marketing (sending advertising)
From time to time we will send you news or offers if you have given your consent:
by registering or making a purchase on the website;
by subscribing to these messages in the newsletter section;
when you have registered for a promotion, game or other discount or other benefit
We may serve advertising messages directly in the browser you are using if you agree to this.
The legal basis for sending these messages is your consent (Article 6(1)(a) of the Regulation). You have the right to opt out of receiving direct marketing messages or to opt-out at any time by clicking on the opt-out link in the email, by sending an SMS opt-out message or by managing your account settings.
Your data will be processed for the purpose of direct marketing for a period of 5 years from the date of your consent and the date of the last contact with you. After the expiry of the specified period or if you withdraw your consent, your data will be immediately destroyed or no longer used to send direct marketing.
Providing personalised offers
We will use the data you provide in your account and your purchase history to assess your needs and interests so that we can offer you discounts on products that may be more relevant to you. We carry out this assessment (also known as profiling) in an automated way. We build customer profiles by assessing various demographic attributes and shopping trends. For example, if you have purchased a pump on the website, we may include you in a group of customers that we intend to inform about promotions for pump accessories or replacement parts. We may automatically select and offer products that are typically of interest to our other customers who have made similar purchases to you.
We will only use your data to select personalised offers if you have not objected to this: when you register or make a purchase on the website
The legal basis for processing your data for profiling purposes is our legitimate interest in tailoring our services as closely as possible to our customers’ needs and in making our business more efficient (Article 6(1)(f) of the Regulation). You have the right to object at any time to the processing of your data for profiling purposes by managing your account settings.
Data of persons to whom information about goods and services has been provided
When you contact us for information or register for a telephone or video consultation, we process your data, such as your name, username, telephone number, e-mail address, names, quantities, and prices of the products of interest, as well as audio recordings of the telephone consultation, the timing and duration of the consultation, and the content of the messages provided during the consultation.
The legal basis for processing your data to provide the consultation is the need to perform a contract (to provide a consultation service) (Article 6(1)(b) of the Regulation). The legal basis for processing the audio recording of the consultation call is your consent (Article 6(1)(a) of the Regulation).
We will retain your data processed for this purpose for 24 months after the date of the consultation, unless we need to process your data for a longer period than this to comply with our legal obligations, for example, to comply with an order from a public authority or to participate in a legal proceeding.
Customer data
Once you have created an account, we process your contact and order data when ordering and purchasing goods on the website, such as your name, surname, address, telephone number, e-mail address, product names, quantities, prices, payment details, pick-up location, order fulfillment, returns, date of birth where required for the guarantee of the product, the data of the represented legal entity or the data of the invoicing. We will also use your email address to remind you about items left in your basket and pending orders. The legal basis for the processing of your data is the conclusion and performance of a sales contract between you and us (Article 6(1)(b) of the Regulation). You can find out more about the purposes and scope of the processing of these data at the time of purchase.
We will retain your data processed for this purpose for a maximum period of 10 years from the date of your purchase, unless we are required to process your data for longer than this period to comply with our statutory obligations, for example, to comply with instructions from public authorities or to take part in legal proceedings.
Who can see your data?
We keep your data secure at all times and we require all our partners and service providers who have access to your data to ensure this.
Your data can only be viewed when strictly necessary and only by authorised persons who are committed to confidentiality:
MB Filtrų pasaulis staff who maintain the operation and content of the website;
Providers of the website content management system and website hosting services, providers of telecommunication applications;
Google LLC (United States of America), is the provider of website analytics services, to the extent necessary for website analytics purposes. The transfer of analytics data is also subject to contractual data protection obligations;
Provider of services for the marketing of website content, and monitoring of advertising campaigns, to the extent necessary for the purposes of advertising and marketing organization;
If you have provided personal data in order to receive a personalised commercial offer, your data may be viewed by the MB Filtrų pasaulis employee who provided the offer, as well as by other employees and service providers who oversee the personalised commercial offer system;
Cookies for tailored online advertising may be set and accessed by the following service providers:
“Facebook, Inc.
“Google, LLC.”
We do not sell your data under any circumstances.
How long do we keep your information?
We process your data for no longer than is required by the purposes for which the data was collected or for such period as may be prescribed by law. We have specified the time limits for the retention of personal data in this Privacy Policy. Statistical information collected by Google Analytics tools and other cookies is usually used for up to 3 years. Since some of this information can only be deleted by our partners, they also determine the retention periods. Cookies usually remain on your devices for up to 2 years.
How can you access your data? What rights do you have?
If you would like to know what data we have collected about you, you can contact us at [email protected]. You can also use this address to request rectification, erasure, restriction of processing, revocation of consent, objection to processing based on our legitimate interest, objection to processing for direct marketing purposes, where applicable, to exercise the right to data portability.
We will be obliged to verify (identify) your identity upon receipt of your request for data or to exercise your other rights. For this purpose, we may ask you to provide your name, surname, email address or telephone number and we will compare whether the data you have provided matches the corresponding data.
We will provide you with a response no later than 1 calendar month from the date of receipt of your request, taking into account the complexity and number of requests. We have the right to extend 1 calendar month by a further 2 months by informing you before the end of the first month and stating the reasons for such extension. If your request is made by electronic means, we will also respond to you by electronic means, unless this is not possible (e.g. due to the extremely large volume of information) or if you request us to respond to you in another way.
How do I control cookies?
You can control and/or delete cookies if you wish. For more information, please visit aboutcookies.org or allaboutcookies.org. You can delete any cookies that are already on your computer, and you can set most browsers so that cookies are not stored on your device. However, please note that if you do this, you may need to manually change some options each time you visit the website and some services and features may not work.
Our advertising service providers and many advertising companies participate in the European Interactive Digital Advertising Alliance, which allows for centralised management of cookie permissions for many of its members.
Policy changes
This Policy may be amended at any time. If this Policy is amended, we will notify you on our Privacy Policy page, where you will also find the latest version of this Policy.
Where can I go to report a violation of my rights?
If you believe that your privacy rights have been violated, you may file a complaint with the State Data Protection Inspectorate, L. Sapiegos g. 17, 10312 Vilnius, tel. (8 5) 271 2804, 279 1445, fax. (8 5) 261 9494, e-mail [email protected]
